A client yesterday asked me for my definition of a brand and why they matter. While not specific to internet marketing, I thought I would share part of my response:
Brands are among the most intangible of corporate assets, but if skillfully developed and managed they are capable of delivering enormous profits. At their peak, brands lift products and services sharply over the commodity level. They confer status, inspire emotional connection, and help the consumer identify what they are. Elevate the brand and your customer suddenly becomes less price-conscious and more loyal.
Websites are a great branding opportunity for branding because your clear, persuasive, effective content is available 24/7.
Great long-term benefits. Invest today.
I'd say it's important to develop a long-term relationship with a designer or design firm, to develop your brand over the years (and decades).
Baltimore web design
Posted by: Association Collection Company | April 24, 2009 at 05:46 PM