Todd Anthony, a rockstar copywriter currently at Yahoo!, has a new post about how to write for the web. I'll call it The 7 habits of highly successful websites.
My .02 on the subject: Many SME's don't spend much time on the words on their website, but they should. Good copy is what converts a website visitor into someone who requests a quote.
...you do have a 'Request a Quote' page don't you?
I just visited a website with some atrocious spelling and grammatical errors. Of course great copy is extremely compelling, but this site's copy was so bad that I'm not sure there's a single person working there with a high school education.
Consultant website
Posted by: Baltimore web design | June 10, 2009 at 03:08 PM