Elton John earned over $50 million last year. (And what that has to do with your business.)
Good things happen to your business when you make the investment. The Long Trail from Seth's Blog:
[...Want to guess what these musical acts have in common?
The Rolling Stones
The Eagles
Elton John
U2
Paul McCartneyThey each made more than $50 million last year, according to Forbes. They accounted for 40% of the top 10 acts. The long trail is what happened...
...The long trail explains why so many unprofitable movies turn a profit when the DVD comes out. The Shawshank Redemption got seven Academy Award nominations when it was released, but disappointed at the box office. Now, after more than 1.3 million reviews at NetFlix, it is one of the most enduring DVD hits ever.
The long trail is a reminder to invest like your product might just be around in ten years...]
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