Branding Matters. Branding Works.

Good stuff today from AmEx Small Business.

Pop quiz! What is the most common, yet most easily corrected, mistake small businesses make?

A. Undercapitalization

B. Marketing myopia

C. Lack of branding

D. Failure to diversify

While all are real and unfortunately all too common, for my money and in my experience, the answer is C., Bad branding.  Read More, and if the article has you wondering about next steps, call us.

Comments

[San Francisco Photographer]

Being memorable is great, but I think being the top-rated search result for a relevant search phrase might be even better.

The "sedition dentist" might have a memorable message, but if I had to choose between that and being top-ranked for "dentist near main street," I might choose the latter.

Bay area web design