More businesses are advertising online (78% more)

Anything that grows 78% year-over-year is hot, and local ad spending on the web did just that in 2005-- to the tune of $4.8 billion dollars.

Businesses-- some local and some national-- are rushing to advertise on sites like  sacbee.com and sfgate.com, eager to drive customers in Sacramento and the San Francisco Bay to their sites.

What we're seeing from all this investment is more information about how your customer is using the web:  They are flocking to local online resources like The SF Chronicle website.

Where is the opportunity for the Consulting Firm in Sacramento?  For the Contractor in San Francisco?  Search engine optimization (SEO) for your website.  Target the words that describe your products, in the cities you serve, and you'll be leapfrog the competition (and hear from customers that are actively looking for you.)

Depending on your industry, SEO will often provide a greater return on investment than a banner ad on sacbee.com.  How much does it cost?  Tell me a bit about your business here, I'll do the research and let you know.  No sweat.

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Full story here

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