Where are news and advertising and, well, *media* headed?
A brilliant article in The Economist discusses the future of media, and they do it in a way that busy entrepreneurs will appreciate: Clear, objective and brief.
The era of mass media is giving way to one of personal and participatory media [...] that will profoundly change both the media industry and society as a whole.
What's the bottom-line for your business?
- All media is moving online.
- The Internet (and later, all media) is becoming a place where the user is creating the content-- be it your business, your customer or your kids.
- By opening your business up to your customers in this way they won't want to buy from anyone else. You'll be more than a product, but a destination. More than a service, but an activity.
Old way: We have magazines, TV, newspapers and radio that send information to us. We read. We watch.
New way: Blogs. Comments. Photo sharing online. Social networking websites (i.e. MySpace) where the user creates their experience.
Full article-- highly recommended-- here, and thanks to Erik @ Business 2.0 Blog for the find.
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