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« Customers becoming salespeople | Main | Web 2.0 »

Viral Marketing

Viral Marketing.

Broadly put, viral marketing is the practice of people outside your company to promoting you.  You'll also hear the term WOM, or word-of-mouth marketing, or "buzz" marketing, and the Fortune 1000 has been successfully using this tactic for 6-7 years.

More than a customer referral, a product or service that has gone viral has inspired people to shout from the rooftops, call their friends and email their associates. They are proactive and loyal. And they're your most valuable resource because the people they are talking-to trust their endorsement.

Do things to make your service viral.  Do them now.  Identify the customers that are opinion-leaders and engage them. Ask them to help shape your service, give them a title, provide them with a discount.

Recommendation:  Get started today.

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