Leverage Blog: How to Exploit the Web.

Is your website in the top pages of the search engines?

Clients often ask me about search engines and how they work.  I thought I'd give a quick primer on how things work to help business-owners get ready for 2007.

The short answer on search engine marketing is about paid versus natural results.  The paid results on the top and right side of Google cost you monthly, and you pay even when it's your competitor clicking on your ad.  (Not fun.)

The natural results are the large, prominent text in the center of the page, and they rank websites by interpreting their code.  This interpretation is complex, with dozens of factors including page structure, keyword density and inbound-links playing a role.

As a marketer I prefer natural results.  In 1-3 months Wheel Media can move a website from page 37 to page 2 for a search that a customer might make to find you.  There is no mystery or gimmick to our service, just specific programming your website based on our research.

How about some evidence?  It's hard to argue with results.

One small business client has developed seminars for their corporate clients.  Targeting human resources professionals, our client teaches an approach called integral health-- a philosophy of personal wellness shown to keep employees invested in their own health (resulting in less time-off and higher productivity.)

So far so good?

A HR professional who has read about this approach might want to find a consultant to give a seminar to their company, going to Google and searching for integral health seminars.'

People don't search for integral health seminar's in big numbers, but those who do know just what they are looking for.  Wow-- what a perfect lead.

Give it a try at www.Google.com.  Up in the top 5 results you'll find a company called Integral Health Options.  Not a big site (and not an expensive service.)

More on search engine optimization next week.

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Wheel Media:  A San Francisco web design and sacramento web design company

Site Review: American Truck and Trailer Body Co.

Ever wonder who builds those with utility trucks?  The ones that the power company uses to fix the electrical-lines?

No?

We didn't either...until we got a call from the company who builds them here in Northern California. All arose the San Francisco Bay Area the utility company is PG&E, and the truck-builder is American Truck and Trailer Body Co.

After a couple months of research and discussion, followed-by design and programming, American has a new website to show off their work.  As a custom fabricator of heavy equipment, the site focuses on the equipment.  A deep portfolio of images is organized in a way their customers will appreciate, and the content is confident without making a big sales-pitch.

Our goal was to communicate professionalism and build credibility with the AT&TB customer, establishing trust that will ensure they stand-out from the competition.

Take a look at www.attbcinc.com, even if your not in the market for an underground maintenance truck.