The advantages of a simple, clear homepage

I've not been sharing, and I'm sorry.

I work in web design every day, creating websites for small business clients of Wheel Media, but thus far Leverage Blog has focused mostly on marketing.  I'm going to change that emphasis, starting now, because design is so important to conversion.  (Conversion:  The process of getting visitors to your website to make contact with you by phone, email, or carrier pigeon.)

Today I'm excited about a new real estate company in SoCal called Contour Realty.  A client of mine, we expect to launch their website next week, but you'll get a sneak-peek here.

They do real estate sales differently, and we needed to communicate how.  The design and the message need to be simple and clear to pull the visitor in.  Tell me, did we hit the mark?

First, the competition:

 

 

Next, Contour:

Every business is different.  In Contour's case we need to present a new way of doing a common transaction (i.e., selling a house.)  We feel a simple, clear design and message will draw customers-in.  I'll keep you posted.

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Comments

[todd]

Quite nearly. I would have put a nicely designed property search module on that page (small and out of the way). But otherwise, I'd say you created a top-o-funnel that's steep-n-wide. Good job.