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Google on your radio

Google_sm Well, not exactly on your radio, just selling advertising on it.

Yes, with it's acquisition of tech firm dMarc Google is bringing it's easy-to-buy (and easy to target) advertising platform to radio.  dMarc's technology sorts out the complex process of scheduling and placing radio advertising, and over the coming months Google will streamline and simplify it further.

Google's press release is here.

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