Thoughts on using Flash in website design
I've been involved in an online-discussion about effective business web design and posted a thought that might be of interest to some Leverage readers. For those in a rush (i.e., all of us,) the bottom-line is in orange.
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Hello bloggers,
My thought on using Flash in business websites? A little goes a long way.
A little background on me-- I'm the Director of a web design and marketing agency for small business called Wheel Media, so I think about this stuff all day long.
After reading the research on usability and 'conversion' (i.e., motivating a visitor to make contact with you from your website,) our team feels Flash 'windows' strike the right balance.
Here are few examples:
You'll see Flash, which communicates elegance, professionalism and sophistication-- the emotional triggers that turn 'browsers' into 'buyers' --and most copy in HTML, which can be indexed by the search engines. HTML will also do other things more efficiently, but I'll spare you the fine-points. (You're welcome.)
Kudos to John for mentioning the search engine optimization consideration (SEO); it's critical. We've found you can have both rank and compelling design-- www.esbnb.com is #2 for their main keyword. Not every client is willing to invest in SEO, but when they do the ROI is typically (very) good.
Make it a great day everyone,
mr
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