B2B Web Design Example: West Valley Construction

Wheel Media recently launched a new website for West Valley Construction, a 50 year-old construction firm based in the Silicon Valley.  If you drink the water or drive the roads of the SF Bay Area chances are you've seen their work.

When I'm thinking about a business-to-business website I'm focused on three goals:

• A design that is clean and easy to navigate
• Content that is confident and invites the visitor to make contact
• Interactive features that sell their unique strengths

In this case, we chose to give one of WVC's core lines-of-business added visibility by dedicating a space in the navigation for it.  ("Design-Build").  We used Flash to introduce a couple projects, and listed their clients to demonstrate the trust for WVC in the marketplace.  We also made a printable version of every page, ensuring the format would remain intact if a visitor wanted a paper-copy.

I can't say enough how important it is for B2B companies to have a clear and professional website.  The web is the first place most people go to learn about a new business-- if your firm sounds smart and looks good you're one step closer to a new client.  If your old site from 1999 has broken links and is a chore to navigate, well... maybe we can do something about that.