Email marketing works

I came across some data from the marketing and research firm DoubleClick and I was inspired to share: Email works.

...E-mail continues to be a viable direct marketing tactic. Seventy-eight percent said they made a purchase as a result of an e-mail, 59 percent redeemed an e-mail coupon in a store and almost one-third have clicked on an e-mail and made an immediate purchase. Another third reported clicking on e-mails for information and returning later to make purchases...  [December 2005]

Comments

[Association Collection Company]

Wow, 78% is pretty significant. I wonder how that figure how changed over the years.

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