How can make your customers feel great?

I use Cloudmark as a spam-filtering tool and it works very well.  What works equally well is in their marketing. In the toolbar they have a little button that says 'My Rating.'  Now I'm a new user, and I don't even have a rating...but I want one.  Why?  Because we all want to feel like top-performers, or respected or valued.  Hey, I'm good.

How can you help your customers feel like they're a valued member of a group?  A group you created just for them?  In Cloudmark's case the rating also serves to preserve the quality of the spam flagging. In yours, maybe reward customer feedback with open recognition-- your most helpful clients are "Platinum Partners," and those in the "Gold Circle" are trying to make the jump up...

We don't need to give them a 10%-off coupon to participate. Just some recognition.

Hey, I'm good.