Pretend for a minute.
Pretend you're in charge of the next tradeshow for Intel and you need to have an exhibit designed. You know, a big booth with workstations and product displays. The whole enchilada.
You hop online, search Google and find a couple companies that do this sorta stuff:
Nutmeg Exhibit
What do you think? Does design make a difference to you, as someone evaluating companies online? If you're like most of us, I'm guessing yes. We're all drawn to things that are visually appealing; that anticipate our questions and answer them. All things that are well-designed, from the ipod to websites, inspire trust and build confidence.
And what does all that inspiration mean to a small business?
One more customer (or three.)
If you're in the business of making companies look good at a tradeshow and your site makes your company look sucky, then you probably suck at making companies look good. Period.
Posted by: Todd | October 23, 2006 at 02:41 PM
That's a pretty strong example of how design matters in the real world. It's easy to say, "We can make your site look better, so pay us" - but a lot of people underestimate the importance of design.
Refurbished anesthesia machines
Posted by: Detroit web design | April 01, 2009 at 11:33 AM