New Research on Email Marketing (Hint: Add a link or three)

Oh, and add a few pictures while you're at it.

Research released today from the Email Experience Council revealed that 28% of marketing emails don't have links that take the reader back to the advertisers website.

And many are missing images.

Oops.

If you're going to send email marketing, send it in HTML and include interesting, relevant images and 2-3 links back to specific products/services on your website.  There are a number of other super-important details, including sending from an independent server (not MS Outlook from your desktop) to protect against accusations of being a SPAMMER.  This is key.  The research also shows that the creative-- the design and the content-- are critical to the results, starting with a great subject-line.

The fact that emails are going out without images and without links suggests that small businesses have a great opportunity here:  Do email marketing right and you'll leave the competition in the dust.

• More info on email marketing is here.
• Talk to these guys if you're curious if email marketing will pay off.
• Full article is here.