Search engine optimization tips in USA Today

I was suprised (happily) to see SEO (search engine optimization) mentioned in USA today this week.  A sign that small businesses understand that succeeding on the web is a one-two punch.

Punch One is having a great website.  Great websites have a clean, easy-to navigate design with clear headlines, persuasive content and inviting calls-to-action.  There is no reason to invest time and money in SEO if we can't convert the visitor to your site into a LEAD, right?

Punch Two is search engine optimization.  As the article says, you first need to research the terms (called keywords) that your customers are using on Google and Yahoo! to find a business like yours.  At Wheel Media we do this research up-front.

Next you need a developer to incorporate those keywords into your website code using a formula that works with the search engines.  There is no magic bullet here-- changing one or ten elements on your site won't be enough to make significant impact-- the optimized site needs a cohesive structure.

Finally, get other sites to link to you.  Again the article is on the right track here, but as the reader says at the bottom...the process can be very time consuming and full of trial-and-error.  I suggest you outsource to a firm that has a track-record...and stay focused on running your business.

• Read the article here
• Get a quote for search engine optimization here

Comments

[Todd]

Where I work, we've seen huge increases in traffic from keyword optimization. There's a way to do it that doesn't make you sound repetitive. But it takes someone with some skill to get that done.

[Michael]

Well few people are the word artiste that you are...but yes, careful thought can lead to keyword-filled pages that don't sound like drivel.

Thanks for the feedback Todd.

m

Hello, Your site is great. Regards, Valintino Guxxi