Leverage Blog: How to Exploit the Web.

Location, Location, Location

FastCompany just posted an article about location - specifically, location-based services built for smartphones. There has been a lot going on in that world recently, notably Apple's patent for a location-based social network. Not that they'd be the first in that arena, but people have definitely been talking.

Not every company is so location-specific of course, but if location-based stuff like this seems like a good fit for your business, it might be a good idea to keep up with this series.

Take a look at the article here.

Drive traffic from Facebook to your site.

Do you have a good amount of Facebook traffic, but you're having a hard time getting those people to look at your website? Social Media Examiner has a few good ideas to help you out with that.

Here at Wheel Media we've done a few projects that take advantage of Facebook tabs, and of course they can be used to direct people to your site, in a variety of ways.

And there's the idea of using a "blind item" approach - the user would have to go to your site to see what you're talking about. Curiousity can be a strong motivator!

Read the rest here: http://www.socialmediaexaminer.com/5-tips-for-driving-facebook-fans-back-to-your-website/

"The majority of the web is in need of an urgent upgrade."

It's a bit of a bold statement, yes... but this article from the Telegraph makes a pretty convincing case. Especially when they talk about search results. Have you ever searched for a business and noticed that their website is buried in the results, among Facebook and Yelp pages? Not to mention the issue of websites that aren't very mobile-friendly. 

It's worth considering an upgrade, I think. Read the full article here.