Blog Marketing Best Practice: Contributors
Guy Kawasaki has a great example of one my favorite blog marketing tactics, one I'm calling Contributors.
On the 4th guy did an interview on his blog of Adam Lashinsky from Fortune Magazine. It's super-successful in the blog medium for at least two reasons:
- Smart questions, smart answers, smart people. As with blogs, websites and all marketing messages, good content is key.
- Sort-and-sweet. Blog readers don't want a white-paper (although they would appreciate a link to one.) They want news that's current and on-topic, small nuggets of information, and/or sources of research.
Who do you know that can provide a sharp idea or observation for your blog? A thought your readers would value?
Ask your peers to contribute by telling you something wise. The interview format is great, but a brief quote will work well also, and your contributor will appreciate the visibility.
The rising tide lifts all boats, no?
Comments