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Blogging: Will it catch on?

This just seen on a bus in Sacramento:

Blogging_bus

Blogs being advertised on the side of a bus?  With the marketing budget of AT&T (and others, I'm sure) building awareness about blogs the medium will get a head-of-steam in no time.  AT&T has so much faith in blogs they're spending big bucks just to promote the category.

Wow.

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