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« Search engine optimization tips in USA Today | Main | Email marketing results (big $$$) »

A good read: The New Rules of PR

This Friday I offer you some smart ideas about Public Relations in today's online world.  A few highlights:

  • Optimizing news releases for search.
  • Utilizing online distribution services to reach thousands of web sites and blogs.
  • Leveraging advanced social media features including TrackBacks/PingBacks and Technorati tagging to extend the reach of your news.
  • Developing content that attracts your key audiences and drives traffic to your site.

Thanks to PRWeb and David for the open distribution.

Download New-Rules-of-PR.pdf

January 26, 2007 in Data & Trends, Marketing Best-Practices, Motivators, Web 2.0 |

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Comments

Hey,

I just wanted to thank you for posting this up. As a PR practitioner myself, I think this is a pretty insightful and good read (never thought of optimising a press release for web-search).

Thanks for the info-sharing, true Web 2.0-style.

Posted by: davidlian | July 11, 2007 at 11:56 PM

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