Email marketing results (big $$$)

This news just in:  The HTML emails we're sending for www.exhibitservices1.com are working.  I could give you conversion data about the open-rate and click-through rates, but instead I thought I'd simply say that after the campaign their email box started filling-up and the phone started ringing.  They have orders that are 8-times greater than the cost of the campaign.  Now THAT's some serious ROI.

There's no secret here, just the basic elements of successful email marketing:

• A good list of names
• A great subject line
• A clear, simple, cleanly designed HTML email
• Links that work
• A great website that will inspire web visitors to make contact

Oh, and don't forget to send it from a third-party server and comply with the SPAM laws.

Next step:  Hit Google and find yourself an email list that targets your customer.  Before you buy, make sure you tell them no Spam trap' addresses and no 'global unsubscribes.'  They can't guarantee every email address, but if they know you're a smart shopper they won't sell you a spam list.

Happy hunting!