Still a straight-shooter

I wanted to share a quick story about a conversation I had with a prospective client yesterday.  Lend me your ears, I'll just be a minute.

We'll call her Nadine.  Nadine contacted me asking about search engine optimization services (SEO) for her SF Bay Area company.  She revealed that she had spoken to several companies and was more confused than ever, with technical terms and jargon flying around the pages of their proposals and her brain.

Awesome, I thought, because I understand how confusing and full of B.S. the SEO world is, with empty promises of #1 ranking and all order of trickery.  My approach to selling SEO is, well, not selling.  I suggested Nadine Google 3-4 terms and look for our client, right there on page 1.  Click the result and you can see "Site by Wheel Media" down in the bottom.  Finally, if you like, I can provide references and you can call these fine customers.

Pretty simple way to evaluate a SEO company, right?  Proven results you can see!  Hmm.  To Nadine, notsomuch:

Nadine:  "OK, yea, I see your client's website...but what about the robot text...dot txt file.  EVERYONE says they will change it?  Is that included with you?"

Me:  "We make a range of changes to your site and across the web to achieve our results..."

Nadine:  "And what about the links..or the anchors or something...?"

I felt the conversation slipping away, with Nadine caught in the dazzle of jargon instead of proof, but I was patient, explaining our methodology, educating her about the process, etc.  I shared our amazing offer of guaranteed results, where she doesn't pay the remaining fee until we have ranked in Google.  No slight of hand with technical terms (and excuses and apologies down-the-road,) just results.

Well, Nadine chose the snake oil.  I know I should have been more patient, but I truly wanted to believe that being totally honest and transparent would triumph.   Will I change my forthright approach?  Naw, I'm a consultant, not a salesman.

Comments

[Frank Caufield]

Maybe she thinks the company that gives her 100 acronyms is the most likely to give her the result she wants. I don't think the general public really knows how to evaluate an SEO company.