LinkedIn is the world’s largest network for professionals, but its true potential for businesses is often overlooked, especially by small companies, who invest all their social media marketing efforts in Twitter and Facebook instead. But LinkedIn can help you consolidate your online presence and grow. Do you know that LinkedIn has 238 million users from 200 countries and territories and that 27% of them check their profile page daily?
Here’s how to use LinkedIn as an effective marketing tool:
Create Irresistible Marketing Offers
LinkedIn helps you generate leads that are in many cases more valuable than those you can generate on other social networks because you target the rich: professionals and companies. Arouse the interest of potential customers by creating free demos, trial software, free e-books, and free consultations and put these in the products & services tab, providing a link to a well crafted-landing page on your site.
Not sure how to start? When it comes to generating leads from LinkedIn, HubSpot is a great example, so you may want to check their page and let it inspire you.
Use Rotating Banners To Promote Your Site, Blog, or Social Pages
LinkedIn features a paid ads feature that enables you to display up to three rotating banners under your products & services tab and add a link to each of them, directing visitors to any web page you wish. In order to stand out, create high-quality banner images that promote your business site, your blog, or your social media profiles. You can also promote a product page.
Recruit Talented Professionals
LinkedIn can be a great recruitment site for your business, helping you to discover professionals, view their credentials and experience, and hire them. Use the Careers tab – a paid feature – to list available jobs within your business. Your recruitment efforts will be more effective if you utilize a compelling banner with a call to action or tagline, which will send clickers directly to the Careers page on your site.
Make Your LinkedIn Page More Engaging and Appealing With a Beautiful Banner
LinkedIn lets you add a large company banner atop your page. When this image is beautiful, it arrests the attention and makes visitors want to learn more about you. Not every company active on LinkedIn uses this banner, and there are many who feature dull and unappealing banners of their logos or headquarters.
Beautiful banner that ads a sense of completeness to your LinkedIn page, and makes it more attractive.
Organize Contests and Share Them As Status Updates
Status updates are small and easy to digest bits of information you can use to spread news about your business. You can also use them for contests, for example by asking a question in your status update and providing a link to a well-crafted contest page on your site where users can answer it.
If your updates are compelling and have a sense of urgency, and you showcase a great contest page for you, your LinkedIn contest can go viral.
[Image Credit: Flickr/GonchoA]