It might seem like a dangerous idea to add any kind of social media functionality to your company's website. Allowing customers to post reviews of your products or services seems like it could be bad for business - what if someone posts a scathing review? Won't that hurt sales?
The answer is: Not as much as you think.
Another thing to keep in mind? People are going to be using social media to discuss your products anyway - whether it's on your site or not. If your customers are going to write reviews, and if your potential customers are going to be looking for them - where do you want them to go? To your site, or somewhere else?
A forum with mostly good reviews, and a few posts from people who had problems, is likely to be better than no forum at all. Especially if you turn those unhappy customers into happy ones.
Read the article: Even bad reviews boost sales
That makes sense - customers would be suspicious of something that seems too good to be true. A 94% rating would be believable, because it's not *too* perfect.
Frozen drink machine
Posted by: San Jose Web Design | December 02, 2009 at 01:02 AM