I came across this article recently, about how the general tone of the internet is changing - from "fire-breathing, semi-literate personal attacks" to an "all-out love fest."
The part that I thought was most interesting was about how sites like facebook and tumblr have "like" buttons, but no similar negative option. It's literally easier to click a link and be nice, than it is to type out something mean.
It's more than that, though - I think the increasing lack of anonymity has a lot to do with it, and there's also the quest for popularity.
It's an interesting read, check it out: My Town of Kind!
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