Here's another article on BrandWeek that confirms some of the things we've been saying here on Leverge - especially the importance of social and environmental consciousness.
One thing that jumped out at me was at the very end of the article:
Summers said: “We use Twitter and Facebook and MySpace . . . but we still want to make sure you’re not a robot and you’re not speaking to us 3,000 miles away."
That's an important part of branding that's often overlooked. When people think of branding, they tend to think about things like logo design, using a consistent color palette and set of typefaces, standardized packaging and print materials, and that sort of thing. But it's also very important to have a consistent "tone" or "voice" in your written materials.
Have you ever read the labels on VitaminWater bottles? They're well-written, and have that kind of consistent tone that gives VitaminWater that personality that other products might be lacking. Next time you're at the store, grab a bottle and take a closer look... and think about how you can give your company a more of a personality.
Check out the full article: What Millenials Want
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