Welcome to The Leverage Marketing Blog

5 Ways to Make Your Customer Service the Envy of Your Competitors

Top-notch customer service is crucial for creating trust with your business. It creates strong relationships with your customers and gives them the confidence to support your brand. Giving your support team the boost it needs is simple:

1. Truly listen to your customers.

2. Keep your customers informed.

3. Ask for customer feedback.

4. Don’t settle for great - strive to be extraordinary!

5. Ask clients to refer others.

These basic guidelines for serving up superstar customer service may sound simple, but you'd be surprised at how often they go overlooked. By taking the extra time to go above and beyond, you'll create loyal customers and dominate your competition's service.

 ---

Brought to you by Wheel Media –  a San Francisco online marketing services, web design, and social media services company dedicated to helping US businesses market themselves on the internet.

Singapore's Manmade Tress Glow in the Dark

A new park in Singapore has incorporated 18 unique artificial trees that create solar power, collect rainwater, and act as air venting ducts for conservatories that are nearby.

This amazing mechanical forest has been in the making for 5 years. Each tree ranges from 80 to 160 feet and is made from reinforced concrete, trunk, living skin, and canopy.

The goal was to develop a sustainable garden in the city, to provide a better environment for humans by blending both technology and nature.

 

6 Do's and Don'ts of Great Website Content

When it comes to your website, converting traffic to sales is the number one priority. To do this, you need quality content - but are you unsure of how to market it? Here are 6 Do’s and Don’ts you should follow for the best marketing results:

1. Don't Skimp on Design                 
2. Don't Go for the Hard Sell
3. Do Make It Multimedia
4. Don't Leave Dead Ends
5. Do Run Both Earned & Owned Media
6. Do Make Sharing Easy

---

Content can be a pain. If you're too busy to do your own content marketing, we recommend Wheel Media; a Charlotte content strategy company, who also specializes in web design and social media services.

5 Ways You Could Be Sending Your Customers Away

With all the competition for products and services, there's always an opportunity to lose a customer you can't afford to. These five things will have your customers turning on their heels before you can say "Waaaaait!"

• Employee Chatter

Customers do not want to walk into your place of business and hear your employees talking about their love lives or how much they can't wait to get off work and go drinking. Make it known to your employees that while there are customers around, they come first.

• Phone Tree Hell

If your customers can't easily reach the department they're trying to, you could easily lose them forever. Assess your phone tree and make sure that it routes the customer as simply as possible.

• Mobile Mania

Have you ever walked into a store and had to wait because an employee was on their phone and not paying attention? It says to a customer that they're not important enough and is disrespectful. Make sure that a no cell phone/personal computer policy is enforced. Customers will always tell others about bad experiences and service.

• Inconsistencies

If you have the best New York pizza, make sure it's the best every single time you serve it. When a customer is expecting the same thing they got the last time, it's a huge let down when they don't receive the same great experience.

• Welcome! (Or Not?)

There's nothing worse than walking into a business and being completely ignored. The same goes for the checkout process and dealing with an employee who isn't being friendly or even speaking to you. Your guests should never feel unwelcome or non-existant.

These five things may sound easy to avoid, but they could be happening right under your nose! Make sure to address these common issues with your employees to ensure your business is satisfying your customers at every turn.

 ---

 San Francisco social media

Is Your Business Missing the Basic Building Blocks of Marketing?

The way you market your small business can make or break it - and sometimes it’s easy to skip over the fundamentals of your marketing strategy. That’s why it’s important to get back to basics to determine if the marketing plan for your website is being implemented the way it needs to be:

• Identify your ideal customer
• Hone your business tagline
• Craft a message that expresses what makes your business unique

• Learn about marketing tactics that are available
• Decide which ones will work for your business
• Make a long-term plan for your marketing

---

Too busy to implement your own marketing strategy? We recommend contacting Wheel Media; a Sacramento online marketing services company who also specializes in web design and sociual media.