Physics and Marketing

Here's a video, a little over seven minutes, where Dan Cobley making some interesting comparisons between physics and marketing. The first example discusses Newton's Law, force is equal to mass times acceleration. His message is that the more massive a brand, the more force is needed to change its positioning. Dan suggests new brands for new ventures, to keep them agile. Definitely worth watching.

Here's a link, in case you can't see the embedded video: http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing.html