Spaghetti Sauce

Here's another great video from ted.com - this one seventeen and a half minutes - Malcolm Gladwell, talking about spaghetti sauce. It might seem like a trivial subject at first, but he tells an interesting story about working to understand your demographic, even if they don't understand their own desires. "Horizontal segmentation" is a phrase that jumped out at me. 

Take a look and let us know what you think.

Here's the link, just in case: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html