Search Engine Optimization - Get Started Early
I read this morning that large businesses are spending more money advertising on Google, MSN and Yahoo! than last year. (Called "pay-per-click" advertising. Learn More.)
What can we learn from this move? The market research teams at the biggest companies around believe that search engines lead to sales. And they are making the investment.
For many clients, I like search engine optimization (SEO) more than pay-per-click. Once our site appears on the first couple pages of search results we don't pay every time someone clicks-- a much more affordable tactic over the long term. Article is below.
See some SEO results GO>>
Original Article:
Retailers increased their search spending on Google, Yahoo! and MSN by about one-third in the first half of Q4, compared to the same period in 2007, SearchIgnite is reporting. Retailers increased their search marketing buys by 58% from October to mid-November...Read More (Free registration may be required.)
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