We've recently launched a new website for Sun Marble, a natural stone company in the San Francisco Bay Area. Our experience with consumers searching for granite or marble online was clear: Make it easy for the visitor to fall in love with the stone.
How did we do it? First we created a smart search tool. Search for all granite, or only varities with blue or green colors...from Brazil and China. We appeal to the visitor who knows just what they are looking for as well as the customer just browsing.
Next, each product features a big, beautiful image of the stone, and (here's the key) a prominent link to "Check Availability." Our goal is to inspire visitors to become leads by making contact, and how better to do it than a clear link next to the product they have fallen for?
A database manages all the products, and the staff at Sun can easily modify their online catalog. Pretty cool stuff.
Take a look at www.sunmarble.com.
It's cool that the website is set up so the people at Sun can change it themselves. It seems like that'd save them a lot of money, as opposed to paying someone else to change every little thing.
Granite countertops
Posted by: Indianapolis web design | March 12, 2009 at 06:26 PM