New Work for Cricket

Wheel Media recently launched a new website for Cricket, the global leader in salon shears and products.  I'll spare you the puns when describing our cutting-edge work (oops, that one slipped...) and keep it simple.

The new site contains hundreds of products and detailed information on each.  We used a programming structure that is especially friendly to search engines, because the broad range of product brands in the Cricket family are well known in the salon industry.

We opted for very large detail views of products because we want the visitor to see and appreciate the quality and precision in the product design.

Next, we created an easily searchable database of suppliers, moving our visitors seamlessly from browsing to purchase.  To stay top-of-mind with our clients and coordinate efforts at tradeshows and events we envisioned an email marketing campaign.  We'll use rich HTML emails for promotions, product launches and more, and the back-end will manage the mailing and tracking of each campaign.

You'll also find a pretty engaging animated product tour on the homepage.  Thanks to all the sharp folks at Cricket for their work on the project.

Take a look at www.cricketco.com.