EMarketer estimates U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion this year, down about 0.4% from 2008. Online sales are predicted to begin to rebound in 2010 and hit full stride in 2011. But only about 81% of online shoppers are online buyers. Consumers opt to buy online for convenience, price and a broad product selection, yet the online consumers who refrain from buying online often get hung up on security and privacy concerns or the inability to touch and feel products. Web retailers need to add new content and features to lower these hurdles.
To find out more about digital marketing and eMarketer's report "Retail E-Commerce Forecast: Cautious Optimism" click here.
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