Leverage Blog: How to Exploit the Web.

Newspapers moving to online-only? It's begun.

The Seattle Post-Intelligencer became one of the first major-metro daily newspapers to go to an online-only version a couple days ago.  I've been following the troubled fate of the print news industry for a while now so it's not a big shock (but still a bit hard to swallow.)

There are more "web-only" newspapers to come, so anyone who still relies on regular print advertising to make the phone ring should switch gears and consider a website.  A crisp, professional, well conceived and executed website.

Read More on the SPI >

Social Media is big, and will be relevant to your business, like, soon.

Social Media (everything from Facebook to Twitter to Yelp) is occupying the time of hundreds of millions of Americans.  Not just for kids anymore, the fastest growing group of Facebook users are over 40.

Our friends at the San Francisco research agency Netpop have released some interesting new data on social media usage:

•    The percent of time people spend communicating online has increased 18 percent since 2006, while time spent on entertainment had declined 29 percent.

•    105 million Americans contribute to social media.

•    7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week.

•    54 percent of micro-bloggers post or “tweet” daily.

If it's time for you to evaluate the role social media can play in your marketing strategy give us a ring.