Social Media (everything from Facebook to Twitter to Yelp) is occupying the time of hundreds of millions of Americans. Not just for kids anymore, the fastest growing group of Facebook users are over 40.
Our friends at the San Francisco research agency Netpop have released some interesting new data on social media usage:
• The percent of time people spend communicating online has increased 18 percent since 2006, while time spent on entertainment had declined 29 percent.
• 105 million Americans contribute to social media.
• 7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week.
• 54 percent of micro-bloggers post or “tweet” daily.
If it's time for you to evaluate the role social media can play in your marketing strategy give us a ring.
I'd be interested to hear more about how social media is beneficial to small business. Are the people using sites like twitter just talking to one another, or are they being introduced to new businesses, too?
Consulting website
Posted by: Frank Caufield | April 08, 2009 at 03:09 PM