It might seem counterintuitive at first, but it may be that one of the best marketing approaches might be producing content that isn't directly related to your company.
"Zappos, for instance, operates
blogs and posts third-party content about everything from parenting
and skateboarding to running. All that content helps it bubble up
in search results not necessarily tied to products."
MediaWeek.com
There's already so much content online that it's difficult to even comphrehend the volume of information - but that's not likely to change anytime soon. In fact, the article on MediaWeek.com uses the term "virtual content arms race." If volume of original content leads to sales, then naturally the overall volume of content is going to rise, and the pace is going to rise as things get increasingly more competitive.
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