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March 04, 2010

Your business needs to stand for something.

Here's some food for thought from the ADVICE column in the Financial Post - "...if you don't have values or "higher purpose" at the heart of your business, you may be losing out in the battle for the hearts and minds of customers, suppliers and employees."

As I was reading the article, TOMS Shoes came to mind as a great example of a company with the kind of higher purpose they're talking about.

Check out the article and let us know what you think.


 

Posted at 12:34 PM in Data & Trends, eCommerce, Marketing Best-Practices, Motivators |

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