Leverage Blog: How to Exploit the Web.

Humor 101

Looking for some useful tips on how to incorporate humor into work-related situations, without risking your job?

It might be worth doing some more research into understanding how jokes work, but this post on smartblogs.com is a good primer. I think it's especially relevant to advertising. Think of how many 30-second TV spots manage to be funny, not by spelling something out, but by surprising you, or letting you make your own connection, or both. 

Take a look at the post - and, of course, if you like your job, follow the advice and stay away from jokes about race, religion, or sexual orientation.

Fighting the System

Have you ever heard someone talk about "fighting the system?"

You've probably heard a lot of phrases along those lines recently, especially with the Occupy protests going on now. There's a lot of talk of things being unfair, and shrouded in secrecy.

So, what's the fix?

Co.Exist has an interesting post about a proposed solution - robots. Yes, seriously.

And it's not a bad idea, I don't think. They're right that "we could turn to robots, whose cold logic would override our selfish needs." Of course, the data source is going to be the tricky issue there.

Take a look at the article, and imagine a future where computers could weigh all the factors without any messy emotions or lobbyists, and tell us which decision would be in the best interest of society. Could be a good thing, huh?