Leverage Blog: How to Exploit the Web.

Business with a social mission.

"The wave of online businesses with a social mission is coming quickly," according to this article on openforum.com.

The first company that comes to mind is Toms shoes - they're a ubiquitous example of a company with a social mission. More are coming, and I think that's a good thing. People often feel helpless to make real change in the world, but even a college student on a ramen-noodle budget can choose to do business with companies who are working to make the world a better place, not just enrich their CEOs and stockholders.

And, maybe even more importantly, a company with a social mission can advertise that fact - and then their competition starts to look like the wrong choice. Business as usual suddenly doesn't work so well... and to be honest, I think that's a good thing.

Here's a link to the article.

 

Happy Employees

Have you heard of the book "The Happiness Project?" I know a few people who've been reading it, and it seems like it's worth checking out. 

The author, Gretchen Rubin, has some thoughts that apply well to happiness in the business world, too. Some things might seem obvious, but it doesn't hurt to reinforce them. Take a minute to think about what you're doing to foster happiness.

Read the article on openforum.com.