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February 21, 2012

Mobile advertising is on the rise.

eMarketer has some interesting info about how advertisers are spending their money - and it looks like mobile is big, and getting bigger.

Search"U.S. mobile search advertising more than doubled in 2011, with spending rising to $652.8 million, up from just $253.2 million in 2010"

Have you considered marketing specifically to mobile devices? 

Click here for the full article.

 

 

 

 

Posted at 08:12 AM in Data & Trends, Observations, Search Engine Marketing, Web 2.0 | | Comments (0) | TrackBack (0)

February 06, 2012

Spaghetti Sauce

Here's another great video from ted.com - this one seventeen and a half minutes - Malcolm Gladwell, talking about spaghetti sauce. It might seem like a trivial subject at first, but he tells an interesting story about working to understand your demographic, even if they don't understand their own desires. "Horizontal segmentation" is a phrase that jumped out at me. 

Take a look and let us know what you think.

Here's the link, just in case: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html

Posted at 08:27 AM in Small Business Marketing | | Comments (0) | TrackBack (0)

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