According to this article on emarketer, if your ads don't have video, you're missing out on a great opportunity. Apparently video makes people click, and it affects people who don't click, in the form of lingering brand awareness.
And not only that, but:
In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%.
and:
December 2011 research from digital ad agency ValueClick Media found that video was second to mobile as the leading channel marketers said they would increase spending on this year.
It might be a good idea to take a look at video, if you haven't already.
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