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Budgeting for Social Media Marketing

The long red bar in the graph to the right shows that half of surveyed respondents are spending between 1% and 10% of their marketing budget on social media marketing.

And overall, most companies are spending less than 20% of their marketing budget on social media... but 73% say they expect to spend more on social in the next year.

This article on emarketer has some more information, including some thoughts about analytics.

What's the story with your business? What are you spending on social media marketing, and are you planning on increasing that amount? How are you measuring your ROI? 

 

 

Helpful Tools for Twitter

The Chicago Tribune posted an article recently, highlighting some useful tools for Twitter users - especially people who use Twitter for marketing purposes.

• Buffer, which spreads your tweets out through the day
• Crowdbooster, which gives you detailed analytics about your tweets
• SocialBro, which gives you info about your followers, and allows you to follow/unfollow

Probably a good idea to take a look at these services, if you haven't already. 

Click here for the full article.