While it is important to make your offer sound appealing, it is more important to be clear and specific about what you are actually offering in your CTA (Call to Action). For example, say “Download our FREE ebook on X” instead of “Download Now.”If you want viewers to register for your webinar, say "Register for our FREE Webinar on X" rather than "Register Now."
You'll be surprised at the difference this can make in your marketing campaign. People respond better when they don't have to make assumptions and know exactly what they are getting. By clarifying your CTA, you're increasing your conversions.