Too often, people think of LinkedIn merely as a job board. But there's a lot more to it than that. In truth, LinkedIn is a valuable way to leverage online marketing for your business. Learn more below:
1. Network. And then newtork some more.
LinkedIn is, at its core, a professional networking platform. With this in mind, make sure to connect with anyone that relates to your business. This could be:
- Past, current, and potential customers/clients
- Thought leaders in your business niche
- Past and current colleagues.
Make sure to include your Linkedin in your email signature, and place a button link on your website to make your profile easily accessible.
2. Join relevant groups.
Research groups that are relevant to your business and actively participate in them. Join discussions, ask questions, and spark conversation. This will position you as both a strong force on Linkedin and a thought leader in your niche.
3. Tend to your Company Page.
Make an official company page for your business, then fill out the "Services," "Careers," and all other tabs. In addition, populate your page with valuable, insightful content relating to your market. This could be good articles, infographics, videos, or interviews. This shows that you are an expert in your field and keeps your page current and relevant.
4. Encourage your employees to update their profiles.
Have your employees frequently update and finesse their Linkedin profiles to maintain a professional and polished Linkedin presence for your company. Endorse their "Skills" to show that your business is populated by capable professionals.
5. Obtain recommendations.
One of the best ways to build your reputation is to leverage your "Recommendations." This is LinkedIn's way of prooving that you are a reputable, dependable professional. You can "request recommendations" from past or current customers - and don't be shy in doing so. Most businesses use this tool to ask for testimonials, and it's a great way to authentically build your reputation.
Armed with this online marketing tool, you can make your business a prominent, professional, and reputable force on LinkedIn. Enjoy the results!
If you want to use LinkedIn to boost your business, we recommend this San Francisco online marketing company, a team of experts dedicated to helping US businesses market themselves on the internet.