From a distance, achieving top-notch SEO seems like it should be easily attainable, that it takes little more than keyword stuffing to make your website get top search results. In truth, quality is key. It's vital to focus on quality - both to entice and maintain readers, but also to get the coveted top rankings on Google and other search engines. Here's how you can achieve top-notch SEO... without it being at the expense of your content's quality.
Don't Skimp Out on Meta Descriptions
Meta descriptions are a condensed summary of what your page has to offer. This is a good opportunity to employ some of your top keywords, which will drive your search results higher. For example, Leverage Blogs's meta description could be: A marketing blog for small businesses, startups, and nonprofits. Features news, tips and resources on social media, SEO, web design, and more.
Optimize Your Titles
Make sure that your page/article titles contain at least one applicable keyword. If you're using title tags (<title></title>), try to position the keyword as close to the first tag as possible.
Name Your Images
If you are using images on your blog or site, make sure that each is attributed with a file name that contains a relevant keyword. Make sure to separate each word with a "_" (ex. social_media)
When inserting links to other sites or pages into your content, connect the links to keywords. This doesn't only make the keywords stand out; it also makes them more optimized for search results.
Armed with these tools, you can get the best of both worlds: great content and optimized SEO. The result? A stronger, better, and bigger business.
Image Credit: [Flickr/Heart Internet]