SEO is constantly evolving, its function and benefits advancing alongside technology. In order to make the most out of this tool, it's important to know the truths that define SEO today. This will enable you to truly leverage your online marketing, helping your business get face-time to potential and existing customers in the virtual world.
So, without further ado:
Don't Be Afraid to Dig Deeper
We may be in 140-character Tweet mode, but Google likes the long stuff. This is why it's really important to have a blog, because they rank longers pieces higher in SEO than their shorter counterparts.
Don't Be A Copycat
Google doesn't take kindly to duplicate content. Don't plaster the internet with the same keyword-rich article 50 times to boost your search rankings; it won't work. In fact, it will hurt you. Keep content fresh, original, and reader-friendly.
Get those Likes, +1's, Shares and Retweets Going
Google's SEO rankings hinge a lot on how popular a page is. How many people have shared it with friends or interacted through social media? One way to get the most out of this facet is to create reliably shareable content. Use great visuals and fun, conversational language that will draw potential readers in... And make them want to spread the word.
Stay Away From Standard Links
If you are putting external links into your content, make sure that it is hyperlinked. Otherwise, Google will penalize you because they think you're trying to chear the "SEO" system.
SEO is a valuable tool to help your small business gain visibility - arguably, it is as effective as web design in drawing clients in. If this seems like an avenue that you want to tap into, why not get in touch with an internet marketing company to get the wheels turning?
Image Credit: [Google]