Social Media holds enormous potential, giving your business the ability to grow in size, reputation and profits. But the concept is also shrouded in mystery - and in order to make the most out of it, you need to know the truths of social media. Take a look below to uncover the five main myths of social media:
1. Social Media Only Runs From 9-5, Monday-Friday
People are always plugged into social media. They check it early in the morning and late in the evening. They log in on weekends. Make sure to schedule posts that align with these "odd hours" to make the most out of your social media presence.
2. You Don't Have Enough Content
Content is constantly moving. This means that something you posted last week is most likely already forgotten by the masses. Thus, you can always recycle content to bring it back to the forefront. Don't post the same thing three times in a row, of course.. But it's completely acceptable - and beneficial - to reuse content every couple of weeks.
3. Don't Bring Character to Your Outlets
People like personality; they're drawn to something if it has a distinctive voice. Create a persona for your social media outlets to attract a dedicated following. While it's usually wise to steer clear of divisive or political topics, it's strategically wise to create a "voice" behind the words.
4. An Older Demographic Eliminates the Need for Social Media
No way! Seniors are active on social media outlets more than ever, meaning that you're depriving yourself of a great opportunity to reach out to potential customers if you eschew social media.
5. Social Media Isn't Worth It
Social media platforms create an ideal outlet to showcase your business. Overwhelming evidence points to the benefits of social media; according to Small Business Advisor, 53% of Twitter users recommend companies or services on the platform. Moreover, 64% of Twitter users and 51% of Facebook users are more apt to purchase from brands they follow online.