I use Cloudmark as a spam-filtering tool and it works very well. What works equally well is in their marketing. In the toolbar they have a little button 
that says 'My Rating.' Now I'm a new user, and I don't even have a rating...but I want one. Why? Because we all want to feel like top-performers, or respected or valued. Hey, I'm good.
How can you help your customers feel like they're a valued member of a group? A group you created just for them? In Cloudmark's case the rating also serves to preserve the quality of the spam flagging. In yours, maybe reward customer feedback with open recognition-- your most helpful clients are "Platinum Partners," and those in the "Gold Circle" are trying to make the jump up...
We don't need to give them a 10%-off coupon to participate. Just some recognition.
Hey, I'm good.
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