Web design is more than just a visual element. It takes a number of different skills to build an interface that is not only aesthetically pleasing, but produces functionality as well and conveys credibility, trustworthiness, and professionalism to your potential customers.
In order to get successful results, strategic thinking is key. These 6 steps will lead you down the road to building a successful website:
1. Establish your goals - What is the goal of your website? Is it to sell, inform, entertain, or provide a service?2. Identify your audience - Age, gender, profession, and tech savviness all play a role in how you should design your site. Identify these key demographics and build around your findings.
3. Determine your brand image - Think about the colors you want to use, the feel you want your site to have, and the emotions you want to invoke in your visotors.
4. Goal-driven design direction - Sync your design with the web design strategy you've implemented in steps 1-3. Think about your main goal and expound on it. For example, if it's to get more subscriptions to a web service, make the sign-up button easy to find by using contrasting colors and ensure your copywriting is well-written and tells the visitor exactly what your service is about.
5. Measure results - After you've got everything up and running, analyze your results against the main goals you established in step one. Are you achieving the outcomes you desired? If not, find the problem and establish a solution to get back on track.
6. Improve your site - There is always room for improvement, no matter how good your website is. After your site is designed, set time aside to look at it at least once a week and ask yourself if you can make it better. Consistently taking small steps will ensure your website is always the best possible version of itself.
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Brought to you by Wheel Media, a San Francisco online marketing and social media company.
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